With over 1 billion active monthly users, Instagram is a great platform for promoting your business. But there’s a catch when it comes to B2B marketing on Instagram. You can not adopt the same marketing strategy that you use on Facebook or LinkedIn.
In order to connect with your target audience, and promote your business offerings on Instagram, you need to be a bit more creative. This article will shed light on some of the best practices for B2B marketing on Instagram.
1: Create a Custom Username and Avatar
Creating a custom username and avatar for Instagram can help you stand out from the competition and connect with potential customers.
First, using a custom username and avatar can help you personalize your account. This makes it easier for people to find your account and follow you, which can lead to more followers and more sales.
Second, using a custom username and avatar on Instagram can create an engaging marketing presence. This means that your profile will look more professional and attractive to potential customers, which will likely increase the number of leads that you generate through your account.
When you are at it, here are a few things to keep in mind.
- Make sure that the username you use for your brand is unique and memorable
- Choose an avatar that accurately reflects your brand image and conveys your personality
- Ensure that your username and avatar are appropriate for Instagram
2: Engage With Your Target Audience
Instagram is a visual platform that can be used to connect with customers on a personal level. When b2b marketing on Instagram, it is important to target specific demographics and engage in conversations with potential and current customers.
One of the best ways to engage with your target audience on Instagram is through creative content. Share photos and videos that showcase your product or service in a new light. You can also share stories that highlight how your product or service has helped others.
Additionally, using hashtags can help you reach a wider audience, so be sure to use relevant keywords when posting.
By using strategies like creative content and hashtag engagement, you can reach a large number of potential customers on this popular social media platform.
3: Use Hashtags Strategically
Hashtags are a powerful tool for promoting your business on Instagram. When used strategically, hashtags can help you create valuable connections with potential customers.
Ideally, you should use relevant hashtags for your brand and content. For example, if you sell wine, using the hashtag #wine would be appropriate.
However, avoid using general hashtag categories (such as #food or #travel) that could be used by anyone. Instead, choose specific hashtags that are relevant to your business and audience.
4: Get Creative With Your Images
No matter how big or a small business you have, you can leverage images to increase engagement. Here are three ways to get creative with your images on Instagram:
1. Use Images to Promote Your Brand’s Personality
When you create an image that reflects the personality of your brand, it will help customers connect with you on a more personal level. For example, if you run a bakery and want to show off your delicious pastries, use fun images that showcase the ingredients and flavors that make your bakery special. Or, if you work in customer service, use images that capture the personalities of your clients (e.g., happy families).
2. Use Images to Communicate Your Message
Images can be used to communicate important messages related to your business. For example, if you sell products related to fitness or health, use images that illustrate how those products can help people achieve their goals. Moreover, using visuals can help people understand complex topics quickly (e.g., pricing structures).
3. Use Images to Create Engaging Content
By using images to create engaging content, businesses can show off their products and services in an interesting and visually appealing way. This can help to attract new customers and strengthen relationships with current ones.
Further, consider using custom photo filters or templates to add a visual interest to your posts. This will help you stand out from the competition and attract more followers.
5: Use Social Media Analytics Tools To Measure Results
In order to do b2b marketing on Instagram effectively, businesses must first understand how the Insta works and what kind of results they can achieve.
One way to measure the effectiveness of a business’s Instagram marketing efforts is through Social Media Analytics Tools.
These tools allow businesses to track:
- How many followers they have on various platforms
- How much engagement their posts receive (including likes, shares, and comments)
- Which keywords are being used most often in their content
By understanding these data points, businesses can better determine which posts are performing the best and make changes accordingly.
6: Be Consistent With Posting Activity
Instagram is a great way to connect with customers and build relationships. However, one of the key ingredients to effective b2b marketing on Instagram is being consistent with your posting activity.
This means posting regularly at the right time, not just during major events or sales. By staying consistent, you will help create a strong connection with your followers and foster trust.
Additionally, by regularly sharing interesting content and engaging with your followers, you can create a positive brand image that will attract new customers.
Ready to Carry out B2B Marketing on Instagram?
Getting started on Instagram might be easy, but doing b2b marketing on Instagram consistently is not a piece of cake. Therefore, you need to have a proper system in place so that you increase your reach and engagement on Instagram.
One great way engage to do that is by using SocialBots. With SociaBots by your side, you can not only just manage your Instagram, but also LinkedIn, Facebook, Twitter and more. So if you want to give your business a boost, try our free 14-day trail now.