SugarCRM: Is It the Right CRM Software For Your Business?

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The title of this blog might have intrigued you and you are curious to know about the SugarCRM, right? Well, you are at the right place. Now without further ado, let us get into it.



No matter which industry you are operating in, the need for CRM software has become imperative than ever. 

Not only CRM software has become an integral part of running a business. But generating leads and maintaining good relationships with customers seems impossible without it. 

However, with plenty of CRM software available in the market, it becomes difficult for small businesses to select one. But there is nothing to be worried about because we have researched and reviewed one of the best in the business, SugarCRM. 

Dive in to find more about SugarCRM in detail. 

What we will cover in this blog:


  • What is SugarCRM?
  • Key Features of SugarCRM
  • What Pros Do SugarCRM Offers?
  • SugarCRM Pricing
  • Is This Software Right For Your Business? 


What Is SugarCRM? 

SugarCRM serves the needs for business automation and management-related tasks. This cloud-based software is packed with tons of valuable features such as reporting and analytics, lead management, marketing tools, etc. 

Apart from making complex data easier to understand, this SaaS product also makes end-to-end customer processes convenient to manage. 

Moreover, this software is highly user-friendly and allows advanced customization also. 

SugarCRM supports Linux, SQL, MySQL, Oracle and can work on macOS and Windows operating systems. 

Now that we what is SugarCRM, let us now dig into its features. Read on!

What are the Key Features Of SugarCRM?

The features of SugarCRM are further divided into three major categories:


  1. For Marketing: Sugar Market
  2. Sales: Sugar Sell
  3. For Customer Service: Sugar Serve


Let us shed some more light on each of these features.

Sugar Market

The sugar market is a dedicated feature that allows marketing teams to achieve their marketing goals. It enables small businesses to put their marketing efforts in the right direction. 

With this feature, not only you can track the results of your marketing campaign. But it also allows you to grab the attention of the visitors through its built-in social and advertising tools.

You can also personalize your sales copy and emails to better connect with your audience and capture more leads.

On top of everything, you can make use of SEO and SEM through this product and take your marketing campaign to the next level. 

Sugar Sell

Sugar sell is a dedicated sales feature of SugarCRM that makes the life of a sales team easier. 

With the help of this feature, a sales rep can access every kind of customer-related data. 

Apart from gaining access to the business or social data, a sales rep can also access the individual score and insights through SugarCRM. 

You can look at your customers’ journey from when they first converted to where they stand now, how many products they have brought, how many times they have visited your site, and more. 

In this way, you can keep an eye on the customer data and journey, which can help you make your customer experience better. 

Sugar Serve

The customer service feature is another thing that makes SugarCRM a must-have CRM software for small businesses. 

By having this feature, the communication between a customer service rep and a customer becomes seamless. You can solve the queries of your customers in no time with the help of this CRM software. 

Moreover, there are easy-to-understand dashboards and customer service portals to make the process more convenient and simple. These self-service portals enable customers to solve their own problems and prevent customer support calls. 

What Pros Does SugarCRM Offer? 

Comprehensible Marketing Campaigns

The thing that makes SugarCRM stand out from its competition is the campaign wizard feature. This feature is located on the main dashboard of the software. 

What campaign wizard does is that it captures leads and is responsible for the distribution of forms within the engagement programs. 

The wizard makes it easier for marketing teams to capture leads, rate and evaluate them and assign them to agents for future communication. 

Astonishing Customer Support Service

A SaaS product can sometimes become hard to deal with. But do not worry because you can get around-the-clock customer support service from the SugarCRM team.  

This software vendor happens to have a huge information database that can solve your problem quickly and easily. 

Efficient Reporting

One of the major parts of a CRM system is to understand the needs of the existing customers and predict the ones that are yet to appear. Gladly, SugarCRM meets the expectations efficiently. 

This software can make you aware of your performance and provide you with detailed yet comprehensive datasheets. 

Not only this, but it can also predict trends and identify problems that you may face down the line. 

SugarCRM Pricing

The SugarCRM comes with five different pricing options to serve the needs of diverse organizations. The pricing plans that this CRM solution offers are a bit costly. So companies on a shoestring budget may find it challenging to have it integrated. 

Moreover, SugarCRM does not offer any monthly pricing plans. Therefore, you need to make the annual payment upfront in order to avail the features. Plus, you can not cancel the subscription.  

However, SugarCRM does offer a free 7-day trial for the Sugar Sell version. But if you are interested in Sugar Market, the SugarCRM team can show you a live demo on request. 

The pricing plans are as follows:


  1. Sugar Market: Starting at $1000 per month, billed annually and includes unlimited emails, users, landing pages, and phone support.
  2. Sugar Sell: Starting at $80 per month, billed annually, and requires a minimum of 3 users. The sugar sell pricing plan includes 60GB of storage, two sandbox instances, and phone support. 
  3. Sugar Serve: Starting at $80 per month, billed annually, and requires a minimum of 3 users. This pricing plan includes 60GB of storage, two sandbox instances, and phone support.
  4. Sugar Enterprise: Starting at $85 per month, billed annually, and requires a minimum of 3 users. It includes advanced workflow with SugarBPM, SQL-based reporting, Accelerated support SLAs, support service via phone, and SugarCRM portal.
  5. Sugar Professional: Starting at $52 per month, billed annually, and requires a minimum of 3 users. This plan includes standard support SLAs, support via the SugarCRM support portal. 


Last But Not Least: Is SugarCRM Right CRM For Your Business? 

With so many technical features, it might become challenging to operate for companies without dedicated tech teams. 

The dashboards and user interface of this software require some learning for the user. So if you have zero tech knowledge, it might not be worth your time and money. 

However, if you are up for dedicating time to learning about the usage of the features of SugarCRM, then you can find all the details through Sugar University. But again, it is a matter of time. 

On the other hand, businesses with tech teams can make the most out of this software. 

And that is a wrap from our side! We hope that you have found this blog informative. If you are interested in taking a free trial or a demo of SugarCRM, visit this link

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