Pinterest Marketing: a 5 Step Guide for Your Business

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Are you having trouble marketing your brand on Pinterest? Worry no more because the ultimate Pinterest marketing guide is here to solve your problem.


You might have used Pinterest for finding a recipe to make a mouthwatering weekend meal or perhaps, to plan your vacation abroad. 

But have you ever considered using Pinterest for marketing your business? 

If this thought has never crossed your mind, you are missing out on something huge. But worry not because we have got your back. 

We have put together a great Pinterest marketing guide for you. So without wasting any more time, let us dive into today’s topic. Stick through and read on!

What Makes Pinterest Different From Other Social Media Platforms?

Unlike Instagram, Facebook, Snapchat, and other social media platforms, Pinterest is a dedicated catalog of ideas and inspirations. We can regard it as a visual discovery engine where you can find great ideas related to just about anything. 

From home decor ideas to groovy clothing styles, Pinterest has got you covered. 

On Pinterest, pictures are regarded as pins that can be linked to a website. Upon discovering the pins of your taste, you can not only customize and organize them your way. But you can also save them on your Pinterest boards for future reference. 

Being a social bookmarking site, Pinterest allows its users to discover ideas to spark inspiration. Given that it is one of the largest growing social media platforms, here lies an excellent opportunity for you to promote your business offerings. 

On that note, let us jump into the Pinterest marketing guide that can help flourish your business on the platform. Let us get started!

A 5 Step Pinterest Marketing Guide

Focus On The Branding Of Your Pinterest Profile

Having a great online presence on any social media platform is crucial to market your products or services. And guess what? You can only achieve that by branding your profile the right way. 

Begin with making a business account on the platform to gain access to analytics, paid advertising, rich pins, and other business-related features.

After that, you need to take certain measures to get your Pinterest profile up and running. And place your brand before the audience effectively.

For instance, you will have to:


  • Upload A Profile Photo
  • Pen down a bio for your business
  • Select a cover board
  • Choose Your Showcase Boards
  • Verify Your Website


While setting up your business profile, make sure to select an elegant color scheme, font style, typography, and visuals. Also, do not forget to keep the theme consistent for your profile.

Devise A Pinterest Marketing And Content Strategy

After branding, now comes the strategic planning of how your content should be spread out and marketed on the platform. 

If you want to take your profile engagement to the next level, decide what type of content you want to share on your profile. Also, figure out the content type your target audience appreciates the most.

Several content types, including blog posts, product images(pins), and infographic pins, work well on Pinterest. Choose the content type that aligns with your marketing goals. And target audience interests. 

For instance, if you own an eCommerce business, your focus should be on sharing high-quality product pins. You can use tools like Canva to make engaging pins for your profile. 

Similarly, if you run a blogging site, you should pay attention to uploading blog pins on your Pinterest Profile. 

And last but not least, if you want to represent valuable and informative data in graphics, you should go with infographic pins. 

However, when creating a Pinterest marketing strategy, you need to decide which Pinterest marketing tactic would work best for your business type.

Do you want to know how to create an effective marketing plan for your business? Make sure to give this blog a read.

Build A Community

Growth on any social media platform is impossible without having a solid community of your own. An online community does not only connect like-minded individuals. But it also is beneficial from a business standpoint.

Moreover, Having a community means that people will not only consume your content. But they will also engage with your brand, which may lead to increased website traffic and sales.

But how can you build a community on Pinterest?

The answer is simple. You can build a community by engaging and sharing valuable content on the platform. 

You can follow these pointers to build a Pinterest community of your own:


  • Follow accounts you believe would give you a follow back.
  • Make use of other social media platforms to promote your Pinterest profile.
  • Include hashtags and keywords in your pins
  • Run ads on Pinterest
  • Pay influencers to promote your profile 


Pay Attention To The SEO

SEO has become the lifeblood of search engines. Pinterest requires SEO optimization to rank your product pins, blog posts, and infographics as a visual search engine.

Therefore, optimizing Pinterest profile for SEO to appear in the audience’s search results becomes imperative.

Now the question arises, how can you do that?

Well, to beat the algorithm of Pinterest, you can make use of these techniques:


  • Use a  ranking keyword in both your profile name and bio.
  • Write a short yet engaging title and description and do incorporate relevant keywords.
  • Avoid keyword stuffing
  • Again, add keywords in your pins to appear in search results.
  • Do not forget to fill alt text of your visual content.


Get Your Pins Promoted

If you operate in home decor, fashion, beauty, cooking, or any similar industry, Pinterest ads might intrigue you. 

You can get your pins promoted with the help of Pinterest ads. This will enable your pins to appear before your target audience, even if they are not searching. 

Pinterest enables marketers to target ads around different metrics, such as:


  • Location
  • Demographics
  • Interests
  • Keywords


By getting your pins promoted with the help of Pinterest ads, your pins will be displayed to the people who have:


  • Been to your linked website before
  • Engaged with your pins in the past
  • Consumed similar content on Pinterest
  • Subscribed to your email newsletter


Are You Ready To Market Your Brand On Pinterest?

Pinterest is one of the fastest-growing social media platforms with a whopping 454 million monthly active users. With such a huge user base, this platform has all the potential to take your business to the skies. 

Unlike other social media channels, People hardly use Pinterest for entertainment purposes. Instead, people who use it are more concerned about finding ideas to help them in their buying decisions. 

So do you not think this platform provides a great opportunity for you to market your brand? Of course, it does. So what are you waiting for? 

Start your Pinterest marketing Journey now!

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