There’s no need to wait months or years to see results with SEO. With a few tactics, you can start to see results fast!
Introduction
What is SEO? It is how to optimize your website and content to perform well when people use search engines like Google.
It is important to note that most search engine users on the internet do not click past the first page. The first five results that show up on that first page get over half of all clicks. So, naturally, it is essential to get your website on that first page. SEO can help with this.
Although SEO is typically seen as a long-term investment, there are a few “quick wins” in the SEO game. In other words, there are some reasonable and straightforward steps you can take to get fast results with SEO.
Analyze Data from Your Industry
Start by looking at your competitors, your industry, and your target audience. Your company should always be paying close attention to the data from your drive.
Solid facts on what your target audience responds to, how they access your business, and what they like helps you make informed choices to guide your company’s marketing strategy.
Use the tools available to track your site analytics. For instance, watch what sites people are coming to your page from. Pay attention to which page on your site is not getting that much traffic, or conversely, which pages are getting a lot of traffic. If you get a lot of traffic after you post a blog about a specific topic, put out another post on the same issue and watch its performance.
This data will help you understand your target audience and customer base better.
Use Google Analytics
One of the best tools you can use to monitor and maximize your SEO efforts is Google Analytics. You should become familiar with it and take full advantage of this valuable and accessible tool.
First, you will need to set up your Google Analytics account. After you are set up, you will need to create a dashboard, which you can see on the left side of your home menu.
A dashboard provides a quick breakdown of how your site is performing in any given area. The first dashboard you should make will need to include the top 10 things that you will monitor most often on Google Analytics. Some examples are:
- Location
- Active Visitors
- Traffic Sources
- Organic Keywords
- Audience Overview
- Top Content
- Unique Visitors
- New versus Returning visitors
- Average Visit Duration
- Reason for Leaving
Suppose you do not want to create your own Google Analytics dashboard, no problem! There are a lot of free templates you choose from.
To monitor the results, your SEO efforts are getting in more detail; you can click on ‘Acquisition,’ located several slots below ‘Dashboard,’ and view the traffic your site is receiving in the ‘Overview’ section.
From there, click on ‘Source/Medium,’ followed by ‘Queries’ to see a complete breakdown of all the keywords that are driving traffic to your site.
Where should you focus your SEO efforts? Primarily you want to focus on clicks, impressions, and average position.
- Clicks are how often your site has been clicked on
- Average position indicates what middle position a page shows up in when that keyword is used
- Impressions are counted when your page is displayed in the search results
Keywords
So, you need some industry-specific keywords to optimize your title tags, but you have no idea where to start.
When choosing the right keywords, think about the following. Good keywords need to match the intention of the users searching them, as well as be consistently searched for. When choosing keywords, you do not want ones that are overly competitive to rank for.
How do you find keywords like this?
Some free tools you can use to do some keyword research are Google Keyword Planner and Keyword Generator. Search engines look for pages that are most closely related to what their users are searching for. If your page has one of the terms that is being used, there is a better chance that you will get onto that first page.
Optimize Title Tags
Now that you have completed some keyword research, you can revise your title tag and include some industry-specific keywords, which will help boost your SEO results.
The title tag refers to the blue “headline” that you see in blue when you search for something on Google. In other words, it is the link that you click on when you are searching for something. It is also one of the most important ranking factors used in search engine algorithms. There are a few easy things you can do to optimize your title tag.
- Keep your title tag under 70 characters.
- Make sure that the word “home” does not appear in your title tag.
- Format your title tag with the page heading first, followed by your business name.
When refining your title tag for your page, you also want to think about using the best keywords but try not to overdo it with excessive keywords. Remember, you want to keep your title tag brief. For example, this tagline pictured below includes the page heading, the location, and the business name. You can also have other variations to help you ranks, such as plurals, synonyms, acronyms, and modifiers.
Finally, when optimizing your title tag, try to make it both unique and engaging while still effectively communicating the topic of the page’s content. Paying attention to the length and format of your tagline is essential, but ultimately the content must be attractive.
Quality Content
Optimizing your tag lines and using good keywords are both critical. Just as important is consistently posting quality content.
One of the best ways to increase traffic to your site is to make sure you are curating high-quality, relevant content.
When creating quality content, keep in mind your target audience. Think about what kind of content your target audience would respond well to. Think about what types of questions they might have about your brand, company, or your industry in general.
Conclusion
You do not need a large budget or years to get results with SEO. There are a few small things that you can do now to help you optimize your page for SEO and get some quick results.
Remember that SEO is just the first step to driving sales.
For more information on the next steps, click here!
