When it comes to marketing your business, email marketing has always ruled over every other marketing type.
With over 306.8 billion electronic mails sent per day, email marketing is considered one of the best ways to market a business.
Besides being the most effective way to generate sales, email marketing is also a great way to connect with the target audience.
And do you know the best part? Email marketing does not cost pretty pennies, which means that small businesses with limited budgets also have a go here.
But how can you reach out to your target audience and market your business effectively through emails?
Well, there is nothing to worry about because this blog is here for your rescue. We have some great email marketing strategies for you to get started. Come on in to find out.
Add a Personal Touch To Your Emails
Adding a personal touch to your emails will aid big time in increasing customer engagement. Not to mention emails with a personal touch to them generate 6x times higher transaction rates when compared to non-personalized emails.
Greeting customers with their names is the first step of the personalization ladder. But do not think it is all you need to do.
To make your emails more useful and relevant to the customers, make sure to incorporate the following techniques:
- Try to highlight their pain points and show them that you care
- Make sure to send behavior triggers
- Send standouts(anniversary greeting, discount coupons) from time to time
- Provide them with tips on how to use the products they have purchased
- Suggest related services or products that they may like
Make Your Emails Mobile Friendly
Smartphones completely dominate the era that we are alive in. Websites, apps, and just about everything are becoming mobile-friendly. Why? Because almost everybody from a 15-year-old teenager to a 65-year-old granny owns and uses a smartphone daily.
While people spend a fair amount of time on a mobile device, do you not think your emails should be optimized for the mobile experience? Hell Yes!
So to make the most out of your email marketing campaign, ensure to send emails that are smartphone friendly. Below are some tips to make that happen:
- Keep your subject line under 25-30 characters max.
- Do not overlook pre-header text(the first line of your email copy)
- Keep your emails short
- Use compelling images
- Keep your CTA front and clear
Time Your Emails Wisely
There is a wrong and right time of doing everything. And when it comes to email marketing, timing matters a lot.
If you want a higher conversion rate, more subscribers, and loads of website traffic, you need to focus on sending your emails at the right time.
The first that you need to do is to figure out the time zones of your target audience. After doing that, all you need to do is schedule your emails to be sent to your customers at their peak times(the time they are active the most on the internet).
To identify the peak time of your target audience, you can make use of analytics tools like Google Analytics.
Share Tips and Giveaway Standouts
Sharing is indeed caring! If you share tips and tricks of using your products with your customers, it depicts that you actually care about them.
Not only do customers find the tips helpful, but they also end up feeling optimistic about your brand. Not to mention it aids in building brand trust among the target audience.
Apart from sharing tips from your area of expertise, you can also send giveaway emails to your subscribers every now and then to keep their interest intact.
Your giveaway may include discount coupons, off-on large purchases, etc. Further, you can also greet your happy customers for their long term association with your brand.
Add Urgency To Your Emails
Human psychology is that urgent situations make humans act rapidly. Therefore, you might have seen emails with phrases like “Buy Now”, “Only a few items are left”, “What are you waiting for?” etc.
This technique of putting customers under pressure to act make them more inclined towards buying your products or services.
Moreover, you can also create urgency by setting up a deadline for your offerings. For instance, you can add phrases like “Sale ending in 10 hours from now” or “Only 5 hours are left.”
Further, you can incorporate urgency into your emails by making use of words like “Instantly”, “Hurry Up”, “Act Now”, etc.
Let Automated Emails Have Your Back
Automation has become an integral part of running a marketing campaign these days. Ever since the automation concept entered the marketing realm, it has done wonders in increasing sales and business.
As a powerful email marketing strategy, email automation has all the potential to take your marketing game to the skies.
Also, you can save yourself from the hassle of sending emails over and over again manually and let automated emails have your back, even while sleeping.
Now you might be wondering how you could make that happen? Well, there are several email automation tools available in the market that can get the job done for you. HubSpot is one fine example.
Are You All Set To Incorporate These Strategies Into Your Email Marketing Campaign?
What could be a better way to connect with your audience on a personal level rather than through email? That is why email marketing is still in fashion.
With that in mind, we have listed down all the essential email marketing strategies that will help you market your business most effectively.
So if you have learned something new and are eager to apply these strategies in your email marketing campaign, then what are you waiting for? The right time is now!