Over the past few years, Pinterest has emerged as one of the fastest-growing social media platforms. Although it does not have much in common with other social media channels, still Pinterest advertising is raising the roof.
Being a visual search engine, Pinterest has all the potential to market your business offerings in the best way possible.
People from all over the globe use this platform to find ideas to spark inspiration, which affects their buying decisions down the line. Do you not see an opportunity here from a business standpoint? As a smart business owner, we reckon you do!
But along with the pros of Pinterest, there are some cons too.
So if you are new to this realm and thinking of putting Pinterest advertising on your marketing checklist, it is imperative to first get insight into the pros and cons.
Now without delaying further, let us dive right into the blog.
Pros Of Pinterest Advertising
Number #1 ==> Helps In Enhancing Site Ranking On SERPs
The Pinterest profile, including the pins and boards that you create, can be optimized for SEO. You can optimize your Pinterest profile for SEO, making it possible to rank on search engine ranking pages(SERPs).
But how can a Pinterest profile help improve your website ranking on search engines like Google?
As Pinterest enables its users to hyperlink pins they create, it can significantly aid in driving traffic to your site.
Although the traffic will not be generated directly through a search engine, Google’s algorithm will gauge your audience’s engagement on Pinterest and rank your website accordingly.
Number #2 ==> Aids In Increasing Conversion Rate And Sales
Being a picture-oriented search engine, Pinterest is a great platform for getting people excited about your products and services.
The most common reason people use Pinterest is to find ideas and inspiration. This suggests that the audience on Pinterest is more comfortable and open to trying new brands, products, etc.
Therefore, this platform serves as an opportunity for businesses to increase their sales.
By using high-quality graphics and displaying them on your Pinterest boards, you can get the users intrigued. Not to mention, try your products.
As Pinterest allows you to redirect your viewers to your website by embedding links into your pins, there is a tremendous opportunity for you to convert your viewers into paying clients.
All you need to do is display pins of your products and embed a link to the checkout page behind it.
Let us look at some astonishing stats:
- More than 66% of users on Pinterest actively search for products and services to purchase based on their saved pins.
- Pinterest users are 3x more likely to click to find more about a product or a service than any social media channel.
- Pinterest has more than 400 million monthly users, and most of them are adults.
Number #3 ==> Serious Buyers And Less Competition
Pinterest, created in 2010, is relatively a new platform compared to other social media channels. Also, it is pretty different in essence in contrast with Facebook, Instagram, etc.
That being the primary reason, the competition on Pinterest is somewhat low. Not every other company is marketing their business here.
So this can be a good reason for new or small businesses to promote their offerings on this platform. And avoid competing with big players of the game.
Moreover, most Pinterest users want to find ideas that can help them in their buying decisions.
In simple words, we can say that the Pinterest audience is mostly based on dedicated buyers. This opens the door for companies to capture serious leads.
Number #4 ==> User Friendly Algorithm
Pinterest has made it easier for users to find related pins according to their search intent. It has also become convenient for businesses to rank their pins on the platform.
You do not necessarily need authority, a high number of views and shares, backlinks, or any such thing to rank higher on the platform. However, these factors may boost the rankings, but they are not necessary nevertheless.
Instead, all you need to do is incorporate the right keywords and post high-quality content frequently.
The five major Pinterest ranking factors are:
- Right Keywords
- Domain Quality
- Pin Quality
- Topic Relevance
Cons Of Pinterest Advertising
Number #1 ==> Niche Specific
One of the few cons of Pinterest advertising is that it is niche-specific.
Some niches do not work well on the platform due to a huge difference in demographics such as age and gender. Most of the users on the platform are above 30, and that too are predominantly females.
Therefore, when it comes to a business like spare parts, it might not work well on Pinterest.
But on the other hand, there are businesses like home decor, tech, travel, fashion, and many more that are doing great.
Number #2 ==> Time Consuming And Relies Only On Images
Pinterest is a platform where you need to stay active a lot and post content frequently. And guess what? Content can only be in the form of images!
Even if you have to share a blog post, you need to jot down words in an image format.
So to increase your follower count, conversion rate, sales, or achieve any of your desired goals on Pinterest, you must be frequent with your visual content.
Number #3 ==> Piracy Issue
Sadly, piracy is an issue that you might have to deal with on Pinterest.
There is no content protection mechanism on Pinterest to impede your content from getting stolen.
Therefore, if you make high-quality, original pins and post them on the platform, make sure to add your logo or trademark to prevent them from theft.
While there are pros of Pinterest Advertising, there are some cons too. But at the end of the day, it all comes down to your advertising needs.
If you want to engage and capture serious leads with quality visuals, then Pinterest might be heaven for you.
However, if you can not maintain a great online presence and post content frequently, you might find it hard to crack it on Pinterest.
We hope that this blog has served your purpose. If you are interested in reading a Pinterest advertising guide, check this blog out.