A 7 Step Guide To Building a Social Media Marketing Strategy

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In order to be successful on social media platforms, you need to have a well-rounded social media marketing strategy. 

A well-curated social media strategy not only guides your actions and helps you to achieve growth. But it also plays a significant role in letting you know whether you are putting your efforts in the right direction or not. 

The more precise and straightforward your plan is, the more effective it will serve your purpose. 


Not having a social media strategy is like firing bullets without knowing the target direction. 

So whether you want to take your brand to the next level on social media or you want to become a top-notch social media marketer, developing a social media marketing strategy is a must. 

But how can we create it? Well, there is nothing to worry about because we have got you covered. We have listed seven essential ways that can help you create a great social media marketing strategy. 

So what are you waiting for? Dive in and make yourself aware!

Pay Attention To Your Audience And Identify Their Needs

The most crucial step towards creating a social media marketing strategy is to learn whatever you can about your target audience. 

For starters, begin with creating customer personas

Knowing a fair share about your target audience, including their needs, what they like, and their pain points enables you to come up with the content or a solution that they will appreciate. 

Helping your social media followers by paying attention to their needs and providing them with a solution will convert them into clients that will help you to generate revenue for your business down the line. 

In order to learn a great deal about your audience and gather their data, you can use several analytics tools HubSpot, Sprout Social, Google Analytics, etc. 

With the help of these tools, you can refine your procedures and develop a social media marketing strategy that will serve you in the long run. 

Get Familiar With Your Competitors

If you are stepping your foot in an established industry, the odds are your competitors are already making the most out of social media. 

This provides you with an opportunity to understand what they do, how they target their audience. And how they conduct their social media marketing strategy. 

Conducting such a competitive analysis will enable you to set social media goals of your own. Not to mention it will also aid you in spotting opportunities. 

Perhaps some of your competitors are more active and dominant on Facebook than other social media platforms like LinkedIn. You can step up and focus more on such platforms where your rival brands have underserved. 

Moreover, you can also try social listening to get further insight into your competitors. You can search for:

  • Their account handles
  • What consumers are talking about them?
  • Their company’s name
  • What are they posting on social media?


You can also make use of automation tools like Hootsuite. Not only Hootsuite will make it easier for you to gather all the information. But it will also save you time.

Decide Social Networks To Use

Another important step in creating a successful social media marketing strategy is to decide which social networks to use. There are a bunch of social networking sites that you can use for different purposes. 

For instance, you can use Twitter to answer customer queries or customer support. While on the other hand, LinkedIn can be utilized to promote and share your workplace culture. 

Fill Out Your Profiles Completely

After deciding all the platforms to promote your brand on, the next thing to do is set up and fill out your profiles completely. 

Pay a visit to each of your social accounts. And ensure that all the visuals and text elements are in place. It means that you should double-check whether your profile photo, cover photo, bio, and profile info are complete and up to date. 

A fully complete profile does not only depict professionalism. But it also gives a signal to the audience/visitors that engagement matters to you.

There are two essential parts of a social media profile, text and visuals. Make sure to be consistent with visuals, if not text, across all of your accounts. Your profile or cover photo on each profile should be similar. 

Create A Content Posting Schedule

Posting content on social media is, of course, imperative, But sharing it without having a calendar in place will do nothing but make your social media marketing strategy look poor. 

In order to get the maximum results and most out of your content, make sure to post it on social media with a proper schedule and plan. 

For instance, if you have ten(10) social media posts ready to publish, do not post them all at once. Rather, devise a calendar and share each one of them one by one. 

Conduct A Social Media Audit

If you have been active on social media for some time, it will be beneficial for you to do a social media audit. 

Ask these questions from yourself:

  • What have you achieved so far? 
  • What seems to be working in your favor and what is not? 
  • How is your social media presence relative to your competitors?
  • Which social media platform is your target audience utilize the most? 


After gathering this data, it will be easier for you to understand your shortcomings and improve. 

The social media audit that you will conduct should make it transparent that which account serves what purpose in your social media marketing strategy. If an account seems to be unfruitful, think again whether it is worth having or not. 

Put It to the test, Analyze And Adapt.

Your social media marketing strategy plays a tremendously huge role in making your brand successful on social media. But scoring a home run in the first go is not guaranteed. 

As you begin to put your strategy to the test, perhaps, you will realize that some things are not working as you thought they would. That is why analyzing your performance becomes essential. 

After two or three weeks of posting content, reflect back and look through your stats to analyze your performance. See how many people have viewed the post, liked it, commented on it, and shared it. 

If the numbers are not satisfactory, do not hesitate to adjust your strategy and try something new. 

Wrapping Up!

Creating a social media marketing strategy is not a piece of cake by any means. You have to deliver your 100% to get something fruitful out of it. 

But once it is in place, it can be highly rewarding and will enable you to flourish on social media. By implementing your strategy the right way, you can take your business to the next level in no time. 

However, if you are facing setbacks, do not give up and try to figure out where you are lacking and tweak your strategy to achieve better results. 

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