When it comes to designing ecommerce website, there are a lot of things that you can do to make your website stand out. However, ecommerce websites are far more diverse than traditional websites.
Therefore, you need to do things a bit differently when designing ecommerce website. But do not worry. This article will provide you with some amazing tips for designing ecommerce website that can help you in increasing conversions.
1: Choose A Theme That Suits Your Needs
When it comes to designing an ecommerce website, there are a few things you need to take into account. First and foremost is the theme that will be used. If you’re selling products that can be categorized into one or more sections like home goods, clothing, or hardware, a theme that uses these sections as templates is ideal.
Alternatively, if your products don’t neatly fit into any specific category but rather are all over the place (like pet supplies), then a general shopping cart theme may be more fitting. Themes come in all shapes and sizes, so it’s important to choose the right one for your business. Once you’ve settled on a theme, some of the other factors you’ll want to consider include:
– The look and feel of your site: Will it be sleek and modern or retro? Do you want photos and videos featured prominently on your homepage?
– Product information: Is everything displayed in an easy-to-read format with accurate product descriptions? Should tax information be included with each purchase?
– Ecommerce functionality: Do you need basic features like product search engines and order forms? Or do you need more advanced features like automatic shipping and customer account management?
Once you’ve got a good idea of the types of features your website will need, it’s time to start designing. Here are five tips for designing ecommerce website:
1- Choose a design style that suits your business. If you’re selling high-end products, go with a sleek, modern design. If you’re selling more affordable items, stick with a retro look. The important thing is to match the style of your site with the type of product you’re selling.
3- Make sure all product information is displayed prominently on your homepage. This includes item descriptions, prices, and shipping information.
2: Use Images To Drive Attention
Images can be a powerful way to drive attention to a website, as they are often considered an important part of the user experience.
By using images that are relevant to the content of the page, you can help users stay focused on what you have to say.
Additionally, using images that are both high-quality and interesting can help users explore your site more thoroughly.
3: Make Navigation Easy To Use
When designing ecommerce website, it is important to consider how easy it will be for customers to navigate.
Navigation can be tricky to design, but it is important that the customer experience is smooth and easy. One way to make navigation easy is by using a clear and concise layout.
Additionally, making sure all major sections are easily accessible from the homepage will help customers find what they are looking for quickly.
Navigation should be simple and user-friendly, with labels on every page that clearly indicate what each button or link does.
4: Add Social Links For Sharing
It is important to include social media sharing buttons for customers to share their experiences with the site with their friends and family. This can help increase traffic and sales, as customers can tell others about the great products they’ve found or services they’ve utilized.
Including social media sharing buttons on your website can be a valuable addition that will help your business reach new heights.
5: Provide Helpful Information About Products
Products can be found on many ecommerce websites. The products that are offered need to meet the needs of the customer. There are a number of ways to do this.
One way is to provide helpful information about the product. This can include information like the ingredients, how to use it, and any warnings that may be needed. It can also include pictures or videos if they are available. This can help customers make an informed decision about buying a product.
6: Display Product Videos
There is a great case to be made for including product videos on your ecommerce website.
Firstly, they can help shoppers learn more about the products they are looking at. Secondly, product videos can often boost conversion rates by providing shoppers with an additional way to learn about and purchase a product.
Thirdly, product videos can give shoppers a sense of context when making an purchase. By contextualizing the video around the features and benefits of the product, it can help shoppers make informed decisions about whether or not to buy it.
Think about difference of seeing the pictures of an iPhone as compared to seeing a video review of it. What would be more appealing? You see?
7: Display Product Reviews
Product reviews are an important part of any ecommerce website. They allow customers to share their thoughts on the products they’ve purchased, helping others make informed decisions when shopping.
Displaying product reviews can be a great way to give context to the products on your site and help customers find what they’re looking for.
Some tips for displaying product reviews are:
– Make sure you have a system in place for collecting and validating product reviews. This will help ensure that all reviews are accurate and helpful to your customers.
– Display product reviews in a prominent location on your website. Place them near the products they pertain to, or links to them from other sections of your website.
– Make it easy for customers to leave a review. Make it possible to add a review right from the product page, or include instructions on how reviewers can submit their feedback directly through your website.
8: Optimize Your Website For Search Engines
Designing an ecommerce website can be a daunting task. You want to make sure that your website is optimized for search engines because that how people will find your business organically.
Here are a few tips to help you achieve success with SEO:
1. Choose a clear and concise title for your website. This will help you rank higher in search engine results pages (SERPs).
2. Make sure all of your text is well written and easy to understand. Use keyword rich titles and descriptions, as these will help improve your website’s visibility in search engine results pages (SERPs).
3. Use effective images that are relevant to your product or service. Make sure they are high resolution so that they look good when displayed onscreen, and include keywords in the filename or alt attribute if possible.
4. Make sure your site loads quickly in browsers, using optimized code and encoding formats for different platforms such as PC, tablet, or smartphone devices. This will give you an edge over other competitors who may not have been designed with SEO in mind from the start
These are a few great tips on how to designing ecommerce website that will attract customers and increase sales.
These tips can also help you create more engaging websites that will keep your users coming back for more.
Also, check out 5 Things to know before starting an ecommerce business.