Standing out in this digital era where the content is in abundance can be overwhelming for businesses. No matter if you sell insurance policies or luxury cars, everybody is facing the same challenge. So the question arises, how can you really stand out? How can you engage your audience to listen? Well, the answer lies in marketing videos.
Marketing videos do not only help achieve all these business goals. But they are also defining the future of marketing. In 2021, we have observed almost 60% of businesses that utilized video content as a marketing tool.
With the decreased attention span of the overall internet audience, it becomes difficult for brands to capture attention. However, marketing videos can be the savior.
But what type of marketing videos can you use to get your brand message across? This is what today’s blog is all about.
Now without further delay, let us jump in.
Demo Or Brand Videos
A great way to show your brand offerings and announce your brand arrival is through demo videos. No matter which industry you are operating in, with the help of brand videos, you can guide your customers on how to use your products and services.
You can also give your customers an insight into the latest industry trends, your upcoming products, or business ventures.
If you happen to operate in multiple industries, you should make different videos for different target markets.
Bear in mind that the brand videos are generally for your customers in the consideration stage of their buying journey. Therefore, these videos should be concise and easy to understand for your audience.
Tips for creating a successful product video:
- Use personalization in your video content
- Tell the audience what makes you stand out from the competition
- The duration of your brand video should not be more than 2 to 5 minutes
Production Time
As brand video’s primary focus is on highlighting business offerings in the best way possible, they may require a couple of revisions and edits. Therefore, the production time may range from 1 to 3 hours roughly.
Ideal Length of The Video
For best outcomes and maximum engagement, the length of brand videos should be between 2-5 minutes.
Educational Videos
One of the most famous and successful types of marketing videos is an educational video. These videos are also known as explainer videos because they aim to explain how to cope with a problem.
The explainer video could walk your audience through solving the problem. The problem or issue could be related to your industry or simply to your products/services.
Moreover, these kinds of videos can also explain the benefits of your products and why people should give them a go.
However, educational videos convert more when you have developed a solid relationship with your audience. So if you have not reached that stage yet, you will find it hard to nail with explainer videos.
Production Time
As educational videos go in-depth to explain the topics, they may require up to 1 day of production time.
Ideal Length of The Video
Around 4-6 minutes.
Promotional Videos
Promotional videos are intended for promoting future seminars, events, conferences, webinars of your brand. These videos are like invitations that you send your audience.
The content of promotional videos revolves around explaining the upcoming event that you are inviting your audience to. It also includes a call to action(CTA) to persuade the audience further and make sure that they save the date for your event. Your objective with promotional videos should be to capture as many leads as you can.
Furthermore, in your promo videos, you can spice up things by telling the users a great story or something super informational to ensure their attendance at your event.
Production Time
1-2 hours
Ideal Length of The Video
Between 1.5-3 minutes
Company Culture Videos
Over the past few years, a new trend named company culture has gained popularity. And frankly speaking, with the passing time, more and more people are becoming interested in it.
Audiences who feel some connection with a certain brand wish to get insight into how employees in that company work and what is the environment of that brand.
So instead of telling them that you are a great brand to work with, show them through your culture videos.
Through the company culture videos, your audience will see behind the scenes and know who you are as a brand. Sneak-peek into what goes on behind can be beneficial to make your connection much stronger with your viewers.
Moreover, you can also use culture videos to attract potential employees and show them why you are a great company to work with.
Production Time
1-2 hours
Ideal Length of The Video
The length of these videos can vary from less than a minute up to more than 4 minutes.
Paid Marketing Videos
Have you witnessed the recent boom in paid marketing videos on social media platforms? Be it Facebook, Instagram, Youtube, or any other social platform, short paid ads are quite effective when it comes to marketing.
Video ads have turned out to be a great marketing tactic to capture the attention of potential customers and intrigue them to try out your products or services.
With the help of paid marketing videos, not only you can build your brand awareness. But these videos can also increase your click-through rate.
These paid marketing videos are usually targeted for Instagram, Facebook, or Snapchat stories. That is why these ads must be short, concise, and have a clear call to action embedded so the users can take immediate action. One way to do that is to ask viewers to swipe up and visit your landing page.
Production Time
1-2 hours
Ideal Length of The Video
10-30 seconds
Live Videos
You might have seen gamers live streaming their gameplay to reach out to a broader audience. So why not use live videos to the advantage of your business and expand your reach?
Whether you are conducting a webinar or hosting any conference, you can always live stream that event and bring a lot more audience on board.
Thinking which platform to get started from? Well, a platform like Facebook, where there are more than 2.8 billion users, is a safe bet, to begin with. However, you can also consider streaming your events on Youtube once you have a stable customer base there.
Production Time
Live streams are spontaneous, so they do not require any production time.
Ideal Length of The Video
The length of a live stream depends on the nature of your event, ranging between few minutes to a couple of hours.
