Choose a trending topic, make a unique video around it, add a killer thumbnail, and make it live on social media. You know the drill, right? But how can you make sure that the audience really engages with your content? The answer lies in video marketing!
If you have been facing video engagement issues lately, your implementation approach might be the elephant in the room. But worry not, you are at the right place for the solution.
Video marketing is different from the marketing of other forms of content. Therefore, you need to factor in some specific video marketing tactics to ensure better engagement rates.
From keeping your videos audience-centric to including an irresistible call to action, these six tips will help you get more eyeballs and increase your viewers’ count at the same time.
So without wasting any more time, let us dive in and learn these fantastic video marketing hacks. Read on!
Make Your Videos Mobile Friendly
With the advent of new and improved mobile devices, consuming video content on a smartphone has become a norm. In fact, more than 75% of views on videos come from mobile devices.
So with this huge number of views coming solely from mobile devices, it becomes imperative for marketers to make videos mobile-friendly.
Make sure to set the aspect ratio of your videos in line with the platform that you are using. For instance, if you are posting your videos on Youtube, the ideal aspect ratio for your videos should be 16:9.
Similarly, if Instagram is your main concern, keep the aspect ratio 1:1.
Center Your Videos Around the Story, Not the Sale
Is profit maximization and having a large audience base your ultimate goal? We guess it is!
But how can you achieve these goals? Well, focusing more on providing value to your audience through your videos has all potential to make that happen.
Centering your videos around the story, not the sale, means that your focus of attention should be the topic of your video rather than the sale, and you should deal with it effectively.
Cover all the important aspects of the topic that you are dealing with. And make sure to answer important questions your target audience has in their minds.
However, this does not mean that you should overlook sales. What it means is that your topmost priority should be your content. Make videos that can actually benefit your target audience.
Once your audience starts finding your videos helpful, the sky will be your limit. Not only will this video marketing tip increase your engagement rate. But you will also witness the elevation in your sales graph.
Keep Your Videos Short, To the Point, and Informative
If you want your viewers to act according to your CTA(call to action), then your videos need to be precise, short, and, most importantly, informative.
Due to the reduced attention span of the audience, it has become imperative for video-makers to convey the message in fewer words while keeping the content crisp and compelling at the same time.
For starters, make sure to grab your audience’s attention by nailing the intro and creating a catchy thumbnail for your video. After that, when viewers have dived into your video, talk about the concerned topic engagingly, and do not forget to keep it concise and pertinent throughout.
In order to gauge whether your content is engaging or informative enough or not, ask yourself what you think of your videos. This little assessment activity will make you understand what is actually working and what is not, consequently allowing you to work on your shortcomings.
Make a Proper Schedule For Uploading Your Videos
Having a proper schedule for posting videos is extremely crucial when it comes to increasing engagement.
First of all, you need to conduct research on your target audience and figure out their time zone. Also, make sure to determine the peak time of your target viewers, the time they are active the most on the internet/social media.
After that, you need to come up with an efficient schedule for uploading your videos by keeping the time zone and the peak time of your audience in mind.
Timing your posts wisely and posting content at peak times will make your videos more reachable. Not to mention, having a proper schedule in place can make you witness a significant increase in your viewership.
Optimize Your Videos with Relevant Keywords
To witness an increment in the engagement rate of your videos, you need to make your videos easily accessible on the search engine. And a great way to do that is by incorporating relevant keywords in the title, tag, SRT file, thumbnail file, and description of your videos.
Further, you must get insight into what your target audience is looking for on the internet. In simple words, you need to figure out what are the trending topics in your industry that the viewers are curious about.
Then, ensure to center your videos around those topics and add keywords related to your metadata.
Do Not Forget To Add a Compelling Call To Action
No matter how good your video is, if you fail at persuading your viewers to take your desired action, all other marketing efforts will go in vain.
For instance, if your company sells cosmetic products. And you make a video describing the benefits of one of your products but fail at adding a compelling call to action to buy that product. Will it increase your sales? We do not think so.
Therefore, it becomes crucial to include an engaging CTA in your videos.
Some marketers prefer to add CTA at the end of a video while some like to add it in the middle. Nevertheless, it all comes down to how you want to interact with your audience at the end of the day.
Pull the Gear and Start Your Video Marketing Journey!
If a picture can speak a thousand words, imagine what a video can do then. But a video alone without the right marketing efforts is not enough to get the job done for you.
However, there is nothing to be worried about. With the help of the tips mentioned above, not only you will be able to increase engagement on your videos. But these tips will also significantly aid in bringing solid leads to your plate.
So factor in the video marketing tips mentioned in this blog and witness the engagement like never before.
